Comprehensive resources to help you identify donors, craft compelling asks, and build lasting relationships that support our climate mission.
Passionate individuals who give from personal conviction and values alignment.
Approach: Personal connection, impact stories, recognition
Companies seeking to align with climate action and enhance their brand reputation.
Approach: Brand alignment, employee engagement, CSR goals
Grant-making organizations with specific missions and funding priorities.
Approach: Formal proposals, mission alignment, measurable outcomes
High-net-worth individuals capable of significant gifts and long-term partnerships.
Approach: Personalized attention, strategic involvement, legacy planning
Follow this systematic approach to identify and qualify prospects:
Create list of potential donors based on wealth indicators, giving history, and interests
Investigate prospect background, giving patterns, and alignment with our mission
Evaluate capacity (ability to give), interest (passion for climate), and connection (relationships)
Rank prospects by likelihood of giving and gift size potential
Develop personalized cultivation strategy for each prospect
A strong pitch tells a story, demonstrates impact, and connects emotionally with donors.
Hook (10s): Start with a compelling statistic or story
Problem (15s): Explain the challenge we're addressing
Solution (20s): Describe our approach and impact
Call to Action (15s): Invite them to get involved
Retaining donors is more cost-effective than acquiring new ones. Follow these stewardship practices:
Send personalized thank you call or email. Express genuine gratitude and acknowledge their impact.
Share impact update showing how their gift is being used. Invite them to volunteer or attend event.
Send quarterly updates, invite to events, seek feedback, and maintain regular contact.
Celebrate anniversary of gift, share annual impact report, and make renewal ask with updated information.
Donor Database Template: Track prospects and giving history
Pitch Template: Customize for different donor types
Grant Proposal Template: Foundation and corporate grants
Impact Report Template: Share results with donors
Stewardship Calendar: Track donor communications