Brand Guidelines

Our brand identity reflects Olympic excellence and climate leadership. Use these guidelines to maintain consistency across all communications and materials.

Color Palette

Our color palette combines Olympic inspiration with climate action symbolism.

Primary Magenta

#FF0099

Primary CTAs, highlights, key elements

Teal

#008080

Secondary elements, backgrounds

Gold

#FFB81C

Accents, achievements, premium

Forest Green

#228B22

Environmental focus, sustainability

Neutral Colors

#FFFFFF
#F5F5F5
#666666
#000000
Typography

We use modern, clean typography that reflects our commitment to clarity and excellence.

Headings

H1: 32px, Bold

Main page titles

H2: 24px, Bold

Section headings

H3: 18px, Semibold

Subsection headings

Body Text

Body: 16px, Regular

Primary body text, line-height: 1.6

Small: 14px, Regular

Secondary text, captions

Font Family

Primary: System fonts (San Francisco, Segoe UI, Roboto)

Code: Monospace for technical content

Imagery & Photography

Use authentic, high-quality imagery that reflects our values and mission.

  • Authentic photos of volunteers and athletes in action
  • Environmental and sustainability-focused imagery
  • Diverse representation of people and backgrounds
  • Professional quality with consistent editing style
Tone & Voice

Our communication style reflects our mission and values.

Our Voice is:

  • • Inspiring and motivating
  • • Clear and accessible
  • • Professional yet approachable
  • • Data-driven and credible
  • • Action-oriented

We Avoid:

  • • Jargon and overly technical language
  • • Negative or alarmist messaging
  • • Corporate speak
  • • Exclusionary language